Main » 2011 » January » 28 » The Social Network Vs The Search Engine
12:36 PM
The Social Network Vs The Search Engine
The Search Engine Vs The Social Network
In recent years two dominant forces have emerged on the web, firstly the Google search engine which arrived on the web in the 90's and initially had to fight all the other competitor search engines to the number one spot. Now it dominates markets such as the UK and the US as well as most of the world. The second is "The Social Network" that is Facebook, which is no where near as old as Google in terms of online age and was developed to serve a completly different function to Google. It too had to fight off other competing social networks i.e Myspace. It now dominates the majority of the western world and is increasing gaining market share in other countries.
Despite the two initially serving two completely different functions i.e one enables you to search any topic, the other allows you to connect with friends and share thoughts. The similarities that have enabled them dominate in thier own markets have been the ablity to simplfy, the speed of servers and process, useablity and most importantly the abilty for effective advertising which has turned these two sites in Billion $ money spinners.
The problem for the serach engine is that the social network is so dominant and recognised as a good place for businesses to advertise, the search engine has tried and failed in creating its own social network. As a result the search engine has had to develop other functions to ensure customer interaction such as Google places and Google street view. The worry is that the social network has millions of people using it everyday and could possibly provide functions the search engine already provides and eventually make it obselete.
This is not fact, just our opinion and abit of food for thought, when thinking about what will be the next big thing or can online organisations continue to grow and dominate.
